The Advocacy Engine - Taking Back Control

Once we get the attention of the families, we are now in a position to teach them how to influence.

The best place to start is with health policy that impacts the families.

1. Get their attention

2. Teach them and give them the tools to become a great influencer

3. Present the issues that are of interest to them and their family

4. If the company that is driving the policy is a public company, then that audience of families will be educated and encouraged to purchase the stock. For many early stage public companies, the addition of a few hundred thousand educated and supportive shareholders is very significant - it changes the nature of the public company efforts.

If we take the T1D space as an example - there are about 300k T1D kids under the age of 18. Each one of those kids can influence directly 3-4 adults. This results in an influence reach of over a million people. Any lawmaker that gets a personalized message from 500k potential voters, regarding a particular policy or law, will cave in to the masses.

This is what politicians do - they cave to the entity that threatens them most. They just want to stay in office.

So the Heroic advocacy engine delivers on two fronts - it brings votes to any public issue that needs to be resolved properly, and it can bring market support to public companies that are doing good things and just need a bit more support.

Heroic Learning does all of these things, and does them extremely well.