The Distribution

We use tech, devices and ownership and many other things to stand out in the noisy crowd. We partner with orgs and use distribution channels like schools and Drs that get us on the front lines of “attention”. It sounds very easy to say "we'll distribute through schools", but this channel is full of obstacles and gatekeepers. Over the years we have developed a system that not only bypasses the gatekeepers to get to the kids, but can do it in a scalable manner.

We teach kids to become the smartest, healthiest, hardest-working and most character-driven kids on the planet, then use that leverage to help them influence the adults that surround them.

This is how we get to millions of families across America.